Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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Management marketing consists of a mqrketing range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].
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Uranus Publishing House; Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ]. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]: Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]:. Press Publishing House; In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]:.
Luca GP, Verzea I. In most cases, communication has the following main objectives: This strategy seeks to raise the financial contribution in a short period of time.
Even if there is reluctance in employing the management instruments to measure the efficiency of external marketing communication at an empirical level, the implementation process of campaigns is a suitable supportive environment for their application. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This strategy seeks to improve the market share on the expense of short-term profit. National Center for Biotechnology InformationU. A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram.
Kotler P, Amstrong G. In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: The BCG model is fundamentally built on the relative market share and market growth rate matrix. Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:.
Consequently, management instruments are employed to effectively evaluate the success of a campaign. The health care units use the external marketing communication instruments to stimulate the targeted population in developing and baalaure a favorable image on the market. Health care Marketing Bucharest: The main objectives of the external communication strategies are the following [ 2 ]:.
The message, which uses different external communication channels, is delivered with the help of campaigns.
In the absence of scientific methods, the G organizations have higher ba,aure of coming across many issues, as for example [ 7 ]:. Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: Management marketing characteristics and management marketing functions Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].
The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.
The basic instruments of external communication for sending messages are bqlaure following [ 2 ]:. Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: As such, internal communication is performed between departments or depending on the hierarchic position in the organization. This mix of instruments is known f the scientific literature as the promotional communication mix.
The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations.
More than one communication activity can be illustrated on the same time frame Table 2. Journal List J Med Life v. The matrix anticipates a natural evolution of a campaign. It applies to Dogs and Dilemmas when the organization is reluctant to invest in them. Author information Article notes Copyright marketint License information Disclaimer.
Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure)
Therefore, the following instruments offer the markering to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:. Principiile marketingului The principles of marketing Bucharest: Briefly, marketing should be used as a complement of the management activities. Each communication activity of a health care organization is represented in a circle-like figure.
Open in a separate window. The main objectives of the external communication strategies are the following [ 2 ]: The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums. The efficiency growth of external marketing communication through management instruments. It is specific to Dilemmas, as they become Stars.